Marketing

TikTok’s Expanding its In-Stream Shopping Push in Europe

TikTok's looking to being its shopping options to more regions.

Meta Outlines How its AI Systems are Powering Better Ad...

New insight into how Meta's AI ad targeting system is evolving. 

Global Ad Spend Forecast to Drop by $20 Billion Amid Ma...

Tariffs and recession fears are some of the reasons leading to lower growth fore...

Meta Looks to Bring Back ‘OG Facebook’ With Revamped Fr...

Can Facebook re-capture its original allure with a new focus on friends?

Mike Tyson Moisturizes His Mug in New Dr. Squatch Spot ...

Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan ...

Final Four Showdowns: March Brandness Narrows the Field

This post was created in partnership with Nativo. Eight brands entered Round Two...

Oracle’s TikTok Bid Is Complicated by Culture Clashes a...

This deal was a “fool’s errand from the beginning."

Instagram Adds Double Speed Playback Option for Reels

Watch more Reels in less time, with this new faster playback option.

Pinterest Shares Data on the Power of Positivity for So...

The report highlights the influence that positive experience can have on ad resp...

Nielsen and Acxiom Team Up to Bring Increased Connectiv...

IPG marketers and agencies will be able to identify, reach, measure, and optimiz...

Coca-Cola Reimagines ‘Share A Coke’ For Gen Z

Who will you share a Coke with? That’s the million-dollar question Coca-Cola is ...

Poppi’s Visual Identity Sold More Than Just a Functiona...

This deal was about more than bubbles and gut health. This was a design-led acqu...

BBC News’ Mark Lowen Deported From Turkey

"Press freedom and impartial reporting are fundamental to any democracy," Lowen ...

LePub New York Appoints McCann ECD as Chief Creative Of...

Jim Curtis, formerly at McCann Worldgroup, has been named chief creative officer...

Overtime Elite Uses Manga Marketing to Score Young Glob...

Overtime Elite uses manga marketing to score young fans as the developmental bas...

Meta Faces $960M Fine in Italy Over Alleged Tax Breaches

Meta is seeking the White House's support to oppose the fine.

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