Marketing

TikTok Is Expanding Its In-Stream Shopping Push in Europe

TikTok is looking to expand its shopping options to more regions.

Instagram Is Adding ‘Re-Posts’ To Amplify Content

Re-posting will ensure that those posts get seen by more users.

Amazon, Ad Strategies, and Superman: What to Expect Fro...

The motion picture industry's premiere convention and trade show returns to Las ...

Beyond CDPs: The Rise Of AI-Driven Customer Intelligence

Advanced and generative AI are transforming marketing from fragmented workflows ...

A New Study, Funded by Dany Garcia, Reveals ‘Trai...

The research found that successful women are overlooked and misaddressed by most...

Halo Top Ice Cream Touts Self-Care in Its Biggest Retur...

Halo Top ice cream, in its first national campaign in three years, intros new fl...

WH Smith brand to disappear from high streets after 233...

It’s never been associated with great advertising, but somehow WH Smith is a bra...

3 Things to Expect From This Year’s TV Upfront, A...

Media buyers share insights to the 2025 TV upfront.

Patreon Hires Shake Shack’s Mike McGarry as First...

McGarry is the second marketer to leave Shake Shack this month.

Big beast Meta circles principal media buying

Principal-based media buying is all the rage among the big ad holding companies ...

In The Room Where (The Ad Auction) Happens

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the...

Dreamies’ cats invade the capital

In these grim times we need something lighter so credit to Mars’ Dreamies pet tr...

Phones are like oxygen: O2 is ‘essential for living’ in...

It’s a difficult time to be advertising mobile phones, especially when there are...

MAA Ad of the Week: 02 from VCCP

Cradle to grave stuff from any brand can be a bridge too far: ads are only a com...

Exploring The Science Of Eye Tracking And Ad Attention

Attention is not always a good thing. Just ask Barbara Streisand. The post Explo...

AI Overviews Across The Atlantic; The Haters And The Ge...

Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pict...

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