Marketing

Comic: Ad Tech Startup Hype Cycle

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Agencies call foul as Google reps play hardball with AI...

Agencies say Google reps are using aggressive sales tactics to push AI media buy...

‘They’re like Switzerland’: Brands walk tightrope betwe...

These days, brand marketers are tasked with showing up authentically and cultura...

Ad Tech Briefing: The futility of a Google breakup?

The chameleon-like nature of the master of ad tech means effective remedies requ...

The Economist is looking beyond traffic to measure the ...

One year into The Economist's brand marketing push, the company is prioritizing ...

How Time evaluates and vets AI tools

Time has evaluated “dozens and dozens” of AI tools to determine what could be a ...

Neysa Wilkins Retiring From WJHG in Panama City After 3...

The evening anchor joined the station in 1993.

Reddit Rolls Out Updates to its Conversation Ads

Reddit continues to improve its ad options.

Rdddit Rolls Out Updates to its Conversation Ads

Reddit continues to improve its ad options.

Instagram Adds March Madness Themed Features

Themed additions to celebrate college basketball in the app.

Revolving Door Roundup: PBS News Hour Co-Anchors Named ...

Plus, CNN announces a pair of new hires.

Andrew Vrees to replace Kyle Grimes as GM of WCVB in Bo...

Vrees has been the president and general manager of WMUR in Manchester, New Hamp...

Fox News Sued by Widow of Journalist Killed in Ukraine

Michelle Ross-Stanton is the wife of deceased Fox News video journalist Pierre Z...

LinkedIn Ads Appoints R/GA as Lead Creative Agency

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn...

iSpot Developed An Outcomes Tool For TV And Streaming W...

On Thursday, iSpot announced the launch of a new solution, called Outcomes at Sc...

Instagram’s Adding ‘Re-Posts’ to Amplify Content

Re-posting will ensure that those posts get seen by more users.

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