Marketing

Why Ad Tech Leads The On-Prem Revolution

The biggest cloud tech companies, including and especially Amazon Web Services, ...

Wonder Group’s Plan To Win The Mealtime App Category De...

The first few months of 2025 have seen a surge of M&A, particularly in the comme...

Daily Mailing It In; YouTube Shorts Get A Pick Me Up

Daily Bread The Daily Mail provides an interesting case study on news monetizati...

Athlete creators have become must-have partners for bra...

March Madness marketers have leaned heavily on NIL creators for campaigns during...

One year into the BBC’s website revamp, traffic is booming

One year in, the BBC's relaunched website has experienced double-digit growth ye...

Some B2B marketers are banking on their own employees t...

Some B2B marketers are banking on their own employees to create content for thei...

IAB Tech Lab’s Trusted Server Framework sparks debate… ...

Publisher advocates debate whether or not it is needed, especially when Prebid i...

Meta moves into controversial ad space: principal-based...

Meta is now in the principal-based buying business, putting its own twist on the...

Media Briefing: Overheard at the Digiday Publishing Sum...

Execs in a closed-door town hall session during the Digiday Publishing Summit we...

Meta Faces $960 Million Fine in Italy Over Alleged Tax ...

Meta is seeking the White House's support to oppose the fine.

Utah’s Making App Stores Responsible for User Age Checking

Apple and Google will have to verify user ages for app downloads.

X Adds React with Video Options to Boost Video Engagement

Another step in X's push to become a 'video first' platform.

Telemundo Celebrates Soccer Commentator Andrés Cantor f...

April 1 officially marks Cantor’s 25th year with Telemundo, a milestone that rec...

<strong>Mother Revamps Global Leadership Ahead of 30th ...

Mother has announced a newly formed global partnership group composed of Felix R...

Kyle Grimes Named EVP of Hearst Television

Grimes has served as both president and gm of WCVB in Boston and as a Hearst Tel...

5 of the Most WTF Details of Madwell’s Weird and Wild D...

From a $17.5M private jet to buying diamonds for Wiz Khalifa, these are the most...

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