Marketing

Expect “Very Negative Outcomes” As Advertising Growth S...

Amid the political and economic uncertainty in the United States, ad spend will ...

Brian Wieser revises ad forecast downward as U.S. ad ma...

Ad spending’s new forecast: ad growth slower, caution higher.

WPP is WARC’s top media group (again) – but is it a hol...

Everybody loves an award – obviously – and no-one more than WPP. And, once again...

Publisher SaaS Has Another Go; Can Roundel Escape Near-...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher...

Substack’s video push sees modest bump, but a long road...

At the moment, there is a contingent of Substack creators that is unlikely to ev...

Media agencies are finding new uses for AI while AI-gen...

At the Digiday Media Buying Summit in Nashville, agency execs said AI still fall...

As platform moderation standards vary, creators eye Twi...

Over the past year, creator platforms such as X and Facebook have explicitly dep...

Marketing Briefing: What’s on marketers’ minds — changi...

Digiday caught up with GoDaddy’s CMO Fara Howard last week at South by Southwest...

TikTok ban looms closer, leaving more questions than an...

The halfway point for the looming TikTok ban has passed, leaving more questions ...

Data Shows that Longer Clips Are Now Gaining Traction o...

It seems that "longer short" videos are now gaining more traction. 

xAI Acquires Text-to-Video AI Project Hotshot

X users will soon be able to generate AI videos in-stream.

Data Shows that Longer Clips Are No gaining Traction on...

It seems that "longer short" videos are now gaining more traction. 

Friday, March 14 Evening Cable News Ratings: Fox News I...

A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 ...

Here’s What Top Marketers Learned at SXSW 2025

South by Southwest brings nearly half a million people to the city of Austin, Te...

Debra Alfarone to Anchor Gray’s New Afternoon Newscast

Gray stations are adding an afternoon newscast called Local News Live. The one-h...

Spectrum Debuts Tool to Boost Audience Reach for Ads

Spectrum Reach, the advertising sales business of Charter Communications, has ro...

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