Marketing

OpenWeb Names New CEO After Ousting Its Founder

The advertising technology company OpenWeb appointed industry veteran Jim Daily ...

How Accenture Song Helped Uber Advertising Streamline I...

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year reve...

Marketers Need to Rethink the Role of Digital in Campaigns

What if it was never going to last? More than three decades have passed since th...

Perplexity’s Biggest Ad Yet Pits Its AI Search Against ...

Perplexity is making its biggest marketing bet yet. The AI search startup has la...

Donald Trump Silences Voice of America

President Donald Trump has silenced Voice of America, the federally-funded news ...

WCBS Chief Weathercaster Lonnie Quinn Takes Time Off to...

CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air fo...

PepsiCo to Acquire Poppi for $1.95 Billion

PepsiCo added to its growing portfolio of healthier brands with the acquisition ...

Longtime Anchor JR Berry Tells Viewers He Has ‘Very Cur...

WLTX anchor J.R. Berry said he's been diagnosed with a curable form of cancer an...

Roughly 20 Staff Let Go at Scripps San Diego Station

San Diego ABC affiliate KGTV got caught in the recent Scripps layoffs. The Times...

JuJu Watkins and Paige Bueckers Help Gatorade Get to Bo...

If Gatorade is going to let its "Is It In You?" slogan hang around for the bette...

Conan O’Brien Returns to Host Oscars After Wickedly Goo...

Conan O'Brien's first time hosting the Oscars had a lot of Substance, so the com...

Report: PepsiCo Close to Acquiring Poppi for Over $1.5B

PepsiCo may be looking to add to its growing portfolio of healthier brands, as s...

PureWow Taps Into the Booming TikTok Shop Trend With Li...

The lifestyle media brand PureWow is introducing a live-shopping series next mon...

Heineken Is Recruiting the Next Owner of a Rural Irish ...

On Achill Island, off Ireland's rugged west coast, there's a pub called McLoughl...

Al Young: The original inclusivity issue is class – It ...

The IPA’s All In Census is back, with everyone in UK adland asked to complete th...

Laura Jones Promoted to Global CEO at BAV Group

VML's BAV Group, a specialty practice focused on data-driven branding, promoted ...

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