Marketing

Big 12 Conference Rebrand Follows College Sports Reinve...

The Big 12 Conference spent the last several years rebranding itself, but a comb...

Laura Jones Promoted to Global CEO at BAV Group

VML's BAV Group, a specialty practice focused on data-driven branding, promoted ...

How to Create a Marketing Strategy in 7 Steps

Learn how to create an effective marketing strategy that will help you consisten...

How to Ask for Google Reviews: 5 Tips + Examples

Learn how to ask for Google reviews using email, social media, text messages, an...

UK government cost-cutting axe hangs over agencies – me...

Winter fuel payments axed, benefits under threat and NHS England about to be con...

Your Privacy Lawyer Just Wants To Help You

Lawyers are your friend, even when they ask you to take your medicine. Yeah, it’...

Principal Media Has Potential, But Only With Strong Qua...

Over the last few months, the subject of principal media (PM), or principal-base...

The Omnicom-IPG Merger Gets A Second Look; Publishers C...

Omnicom and IPG have both received additional information requests from the FTC ...

BuzzFeed to invest $10 million in BF Island – How does ...

BuzzFeed is $10 million of resources into building its new social platform BF Is...

Episode 2 Mom’s at Work: Starting a family, navigating ...

Fertility issues are more common than ever, and the cost of treatments like IVF ...

Target’s ad business had a good year, but can it become...

Target's ad business continues to grow, but can it compete with retail media net...

Scope3’s latest launch is as much about the economics o...

The latest releases from one of the most storied names in ad tech point to disru...

Media buying briefing: Havas’ cookieless solution has b...

The French holding company's Converged system has become the glue between its cr...

Instagram Experiments with AI-Generated Comments on Posts

More AI innovation from Meta.

AI Harms Need to be Factored into Evolving Regulatory A...

The push to develop AI models faster risks causing more social harm.

Reddit Will Enable Users to Block Ads From Specific Adv...

Users will be able to hide ads from chosen advertisers for one year at a time.

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