Marketing

How data marketplaces are evolving to meet buyers’ expe...

Doug McLennan, senior director of product management, Experian For a long time, ...

H&M Pays DEI Nonprofit $83K Debt After Abrupt End To Pa...

H&M has finally paid non-profit Buy From A Black Woman (BFABW) the $83,000 it ow...

Veteran New York Reporter and Anchor David Diaz Dies at 82

Veteran New York reporter David Diaz died last week at the age of 82. His televi...

Meet The Netflix Ad Suite, Introduced by Ads VP Nicolle...

Netflix has separated itself from the pack of TV streaming services, at least in...

Kayler Smith Joins Dayton Station as First Female Sport...

Kayler Smith has joined Dayton, Ohio NBC affiliate WDTN as its first female on-a...

Shareholders Approve Omnicom’s Acquisition of IPG

Omnicom Group and Interpublic Group (IPG) shareholders have voted to approve the...

By the Book: Benjamin Hall on Zelenskyy’s Oval Office M...

By the Book is a feature series where journalists discuss their works of fiction...

Gen Z Streams So Much TV That They’re Doing It at Work,...

For Gen Z, streaming TV is a full-time job, at least according to new Tubi resea...

Data Shows That Longer Clips Are Gaining Traction on Ti...

It seems that "longer short" videos are now gaining more traction. 

A Peek Behind The Curtain At Perplexity’s Nascent But G...

Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before i...

TV Ratings for Feb. 2025: Super Bowl Scores Record View...

Cross-platform distribution led to another record-breaking viewership event in F...

The AI Leap In Contextual Advertising: Transforming A L...

Once considered the “old reliable” next to programmatic advertising, contextual ...

Saatchi & Saatchi tops UK billings table, Publicis is t...

Do creative agency billings matter? Are they still the best common source of inf...

Refinery29’s 29Rooms Returns After 6 Years, And It’s Go...

Women's lifestyle publisher Refinery29 is relaunching its experiential franchise...

Pedro Pascal Dances Through the Pain in Apple’s Cinemat...

If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hope...

Jobs not-so-merry-go-round-picks up speed at big media ...

It truly is a game of musical chairs in media agencies these days. Ali Reed, CEO...

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