Marketing

Measuring Google’s AI Overviews’ impact: Why keyword da...

Measuring the impact of Google’s AI Overviews on publishers’ search referral tra...

TikTok ad prices fall as uncertainty keeps some adverti...

Advertisers are split on whether to double down or cash out — but enough have wa...

Future of TV Briefing: Is YouTube TV? (2025 edition)

This week’s Future of TV Briefing looks at the perpetual question of whether adv...

The Trade Desk stumbles, and the ad tech world cheers —...

One quarter, you’re the king of the open internet; the next, you're fending off ...

‘It will happen when it happens’: Google’s Privacy Sand...

Investment in Google's privacy sandbox has stalled as the industry waits on furt...

YouTube Tests Handy New Shorts Editing Display

The updated editing UI will show you when you're encroaching on in-app display e...

YouTube Tests Option to Remove End Screens from Clips

It seems like a minor thing, but some people really don't like them...

Report Finds Community Notes Fail to Address Proven Mis...

As Meta launches the first Community Notes in its apps, another report finds sig...

YouTube Announces Participation in New Youth Digital We...

The program will see more collaborative development of digital education content. 

Oracle Firms as TikTok’s Likely Partner in US

Oracle seems to be the US government's preferred partner, though the details rem...

Meta Reports That its Llama Language Model Has Been Dow...

Meta's Llama model is now powering a range of AI projects.

Snapchat Shares Insights into How to Connect with Film ...

Snapchatters are highly engaged with film and TV content. 

LinkedIn Adds Another In-App Puzzle Game

LinkedIn says that 80% of games players return to the game within a week.

Kylie Kelce Bellies Up to the Bar in Liquid Death’s Pro...

To be clear, Liquid Death is not suggesting that pregnant women go on benders. I...

Read Memos From Omnicom and IPG CEOs After Shareholder ...

Omnicom Group's impending takeover of rival Interpublic Group (IPG) reached an i...

Meet The Netflix Ads Suite, Introduced by Ads VP Nicoll...

Netflix has separated itself from the pack of TV streaming services, at least in...

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