Should You Buy SoFi While It's Below $12.50?

Markets have been unsettled at the start of 2025, with considerable uncertainty regarding President Donald Trump's economic policies and how things will unfold. The benchmark S&P 500 has experienced significant volatility in recent weeks.SoFi Technologies (NASDAQ: SOFI) hasn't been immune from this dramatic volatility. The company posted a strong year of growth and turned in its first full-year positive net income, but SoFi stock has fallen 31% since the turn of the new year. The fintech's valuation is significantly cheaper than a few months ago. Here's what investors need to know about buying SoFi today.SoFi's goal is to become a one-stop financial stop for its customers. One way it looks to bring more customers to its platform is with its SoFi Plus membership. With this subscription plan, which is $10 per month, members unlock higher interest rates on savings accounts, get better cash-back rewards on SoFi credit cards, and get one-on-one financial planning with SoFi's wealth advisors.Continue reading

Apr 14, 2025 - 12:08

Should You Buy SoFi While It's Below $12.50?

Markets have been unsettled at the start of 2025, with considerable uncertainty regarding President Donald Trump's economic policies and how things will unfold. The benchmark S&P 500 has experienced significant volatility in recent weeks.

SoFi Technologies (NASDAQ: SOFI) hasn't been immune from this dramatic volatility. The company posted a strong year of growth and turned in its first full-year positive net income, but SoFi stock has fallen 31% since the turn of the new year. The fintech's valuation is significantly cheaper than a few months ago. Here's what investors need to know about buying SoFi today.

SoFi's goal is to become a one-stop financial stop for its customers. One way it looks to bring more customers to its platform is with its SoFi Plus membership. With this subscription plan, which is $10 per month, members unlock higher interest rates on savings accounts, get better cash-back rewards on SoFi credit cards, and get one-on-one financial planning with SoFi's wealth advisors.