Marketing

Lawmakers Urge FCC to Update ‘Outdated Ownership ...

The lawmakers sent a letter to FCC chairman Brendan Carr asking for rule changes...

KPRC GM Phil Lane Retiring from Houston Station

Lane was named vice president and general manager of KPRC in August 2022.

Spotify’s New Ad Exchange Is Open For Business

Programmatic is now at the top of Spotify’s playlist. After six months of pilot ...

Meta Outlines Open Source Contributions In 2024 [Infogr...

A full listing of Meta's contributions, especially on AI development. 

TGL’s Audience Skews 12 Years Younger Than the PGA Tour’s

TGL drives a new golf audience 12 years younger than the PGA Tour as Tiger Woods...

Is Your Cat Royal? Sheba Launches Search for Descendant...

Sheba and agency AMV BBDO search for royal kitties in America, launching a conte...

Ford Launches Discounts For American Buyers as Trump&#8...

Ford has launched an ad campaign promoting its U.S. footprint and discounts for ...

AI Keyword Research: How to Use Free Chatbot Tools

Learn how to perform AI keyword research with free chatbots like ChatGPT, Gemini...

Brothers & Sisters Sports Club wins Castore

Brothers & Sisters’ new sports division Sports Club has won British challenger s...

The TikTok Ban Is Third-Party Cookies All Over Again

Most level-headed marketers would agree the trend toward privacy is good for con...

We Meet Again: Prepping for Another TikTok Deadline

Whether TikTok is sold or silenced, change is coming. Here’s what you can do to ...

National Autistic Society and Don’t Panic produce that ...

Autism is now more widely recognised as an issue affecting many although, like d...

Harry’s goes for drama but it’s still a wet shave

Does anyone (blokes anyway) require a close wet shave these days? Seemingly they...

M&S chair warns Christmas ads will be first casualty of...

Archie Norman, chair of Marks & Spencer, has warned that the government’s upcomi...

Perplexity Takes Its AI Search Engine Out On A Shopping...

Despite many consumers having experimented with these products, they have yet to...

Less Is More: Why Excluding Audiences Leads To Stronger...

Advertisers and their agency partners are well-versed in assembling audiences ba...

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