Marketing

Less Is More: Why Excluding Audiences Leads To Stronger...

Advertisers and their agency partners are well-versed in assembling audiences ba...

The Max Effect; No Keeping Up With Core Updates

A Fine Performance Ecommerce consultancy Smarter Ecommerce – or smec, as it’s kn...

Media Briefing: Apple News ad monetization still ‘abysm...

Publishers still can’t make meaningful ad revenue from Apple News despite its pu...

More brands are blending deterministic and probabilisti...

Advertisers are exploring AI-assisted lookalike modeling for new audience target...

Digiday+ Research: Subscriptions and events gain steam ...

Direct-sold ads continue to be the dominant source of publishers' revenue as we ...

The Home Depot adds another acronym — ‘ROMO’ — in next ...

The Home Depot is pitching a new acronym: ROMO, or return on marketing objective...

‘It’s become a personality brand now’: Why Tesla’s bran...

Elon Musk has become a polarizing figure given his role in President Donald Trum...

Here’s the 1st Quarter of 2025 Cable News Ratings

Fox News remained the go-to news network posting the highest-rated quarter in ca...

Monday, March 31 Evening Cable News Ratings: The Five F...

840,000 total viewers seprated Sean Hannity from Rachel Maddow at 9 p.m.

Sunday, March 30 Evening Cable News Ratings: Trey Gowdy...

The 6 p.m. hour of CNN Newsroom with Jessica Dean finished first for the network...

Saturday, March 29 Evening Cable News Ratings: Lara Tru...

MSNBC's top show was a re-airing of Rachel Maddow's weeknight newscast.

Layoffs Hit KHOU in Houston

So far, we know the assistant ND was let go last week.

White House Close to Announcing Deal to Keep TikTok in ...

An announcement could come at any time...

TikTok Merchants Can Now Sell Pre-Owned Sneakers in the...

Vintage sneakers are a significant trend in the app.

EXCLUSIVE: NBA Chief DEI Officer Lesley Slaton Brown to...

The National Basketball Association's chief diversity, equity, and inclusion (DE...

Spotify Opens the Programmatic Floodgates with Ad Excha...

At its annual Advance event, the audio giant leaned into automation, AI creative...

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