Marketing

TGL’s Audience Skews 12 Years Younger Than the PGA Tour’s

TGL drives a new golf audience 12 years younger than the PGA Tour as Tiger Woods...

Ford Launches Discounts For American Buyers as Trump&#8...

Ford has launched an ad campaign promoting its U.S. footprint and discounts for ...

AI Keyword Research: How to Use Free Chatbot Tools

Learn how to perform AI keyword research with free chatbots like ChatGPT, Gemini...

Brothers & Sisters Sports Club wins Castore

Brothers & Sisters’ new sports division Sports Club has won British challenger s...

We Meet Again: Prepping for Another TikTok Deadline

Whether TikTok is sold or silenced, change is coming. Here’s what you can do to ...

The TikTok Ban Is Third-Party Cookies All Over Again

Most level-headed marketers would agree the trend toward privacy is good for con...

National Autistic Society and Don’t Panic produce that ...

Autism is now more widely recognised as an issue affecting many although, like d...

Harry’s goes for drama but it’s still a wet shave

Does anyone (blokes anyway) require a close wet shave these days? Seemingly they...

M&S chair warns Christmas ads will be first casualty of...

Archie Norman, chair of Marks & Spencer, has warned that the government’s upcomi...

Perplexity Takes Its AI Search Engine Out On A Shopping...

Despite many consumers having experimented with these products, they have yet to...

Less Is More: Why Excluding Audiences Leads To Stronger...

Advertisers and their agency partners are well-versed in assembling audiences ba...

The Max Effect; No Keeping Up With Core Updates

A Fine Performance Ecommerce consultancy Smarter Ecommerce – or smec, as it’s kn...

Media Briefing: Apple News ad monetization still ‘abysm...

Publishers still can’t make meaningful ad revenue from Apple News despite its pu...

More brands are blending deterministic and probabilisti...

Advertisers are exploring AI-assisted lookalike modeling for new audience target...

Digiday+ Research: Subscriptions and events gain steam ...

Direct-sold ads continue to be the dominant source of publishers' revenue as we ...

The Home Depot adds another acronym — ‘ROMO’ — in next ...

The Home Depot is pitching a new acronym: ROMO, or return on marketing objective...

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