Marketing

WPP ups the data-driven arms race with the purchase of ...

The deal represents a leveling-up on WPP’s part in the data-driven arms race amo...

YouTube Adds New Editing and Creative Options for Shorts

Some new editing and creative features for your YouTube Shorts.

Too Much Milk, Not Enough Seats: EssenceMediacom’s Mess...

Reports of overcrowding, employees working from waiting room chairs, and a fridg...

WPP Acquires Data Clean Room Startup InfoSum

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of th...

Fox Inks Deal With Sargento for National Grilled Cheese...

The integration will drive viewers to its Bite on Fox platform

CinemaCon 2025: Amazon MGM Has Big Plans for Movie Thea...

Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi...

TikTok CPMs Dropped During US Ban Extension

During the first quarter of 2025, U.S. ad spend on TikTok declined among eight o...

WPP Acquires InfoSum to Enhance Data and AI Offerings

The acquisition, the terms of which were not disclosed, represents a bold push t...

World of Hyatt Selects Assembly as Media AOR

World of Hyatt, the hotel chain’s guest loyalty program, has selected Assembly a...

Visa Joins Bidding to Replace Mastercard as Apple Card ...

The payment network company is offering an upfront payment of nearly $100 million.

KTVT Chief Meteorologist Scott Padgett Announces Departure

Padgett joined CBS 11 in September 2013.

Lawmakers Urge FCC to Update ‘Outdated Ownership ...

The lawmakers sent a letter to FCC chairman Brendan Carr asking for rule changes...

KPRC GM Phil Lane Retiring from Houston Station

Lane was named vice president and general manager of KPRC in August 2022.

Spotify’s New Ad Exchange Is Open For Business

Programmatic is now at the top of Spotify’s playlist. After six months of pilot ...

Meta Outlines Open Source Contributions In 2024 [Infogr...

A full listing of Meta's contributions, especially on AI development. 

Is Your Cat Royal? Sheba Launches Search for Descendant...

Sheba and agency AMV BBDO search for royal kitties in America, launching a conte...

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