Digiday

How publishers are now approaching curation with a calc...

Publishers are learning to work the curation game without buying into it, making...

Without Google’s cookie cutoff hanging over them, buyer...

There’s still a lag between the availability of alt-IDs and actual demand from m...

How generative AI is changing creator contracts to prev...

Agencies say more brands want to adjust creator contracts with AI clauses to avo...

Why Substack offers creators money to transfer their au...

Substack wants creators to outgrow it.

Media Buying Briefing: Overheard at Digiday’s Media Buy...

The Town Halls at the Media Buying Summit offered up insights on programmatic in...

Episode 3 From baby to bias: The hidden struggles of mo...

In this episode of our limited edition podcast Mom’s at Work, we explore the str...

Traffic referrals from Threads surge for some publisher...

Social referral traffic is ticking up this year, and some publishers are seeing ...

How startup brands prep their supply chains for launche...

How young brands handle the expensive operational costs that come with launching...

Digiday+ Research: How are marketers measuring success ...

Engagement, impressions and sales will be the top performance metrics marketers ...

Ad Tech Briefing: The AI-powered reallocation of margin...

The words are different, but the song remains the same.

Why advertising industry professionals are considering ...

The question of whether to become a creator now is common in advertising and mar...

Publishers count their losses as the open auction bleed...

Publishers are learning the hard way that the open auction’s best days are over.

Forget celebrity versus creator — it’s about the hybrid...

Celebrities and creators draw from each other’s marketing and monetization tacti...

From code to the cockpit: Big Tech expats chart bold ne...

Many displaced workers are landing on their feet in other fields, often for bett...

As retail media booms, lines blur between performance a...

Marketers and agencies are grappling with divisions over who exactly controls re...

The Rundown: Nvidia’s GTC showcases new AI capabilities...

At its annual GTC conference, Nvidia unveiled a range of new technologies to pow...

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