Digiday

Media Buying Briefing: Auto marketers aren’t slowing ad...

Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch cam...

The semantic slide of programmatic’s power word: ‘curat...

Not all curators are created equal, and not every curation pitch holds up under ...

How smaller retail media networks are stepping out from...

In a sea of more than 250 retail media networks, smaller players are pushing to ...

TV upfronts-style Spotter Showcase pitches creators as ...

The Spotter showcase and its roster of top YouTubers are making a clear play for...

Episode 4 Mom’s at Work: Ticker Tape Minds — How moms m...

In this episode we dive into the daily dance that so many moms perform: the push...

Ad-free platform Substack isn’t ruling out ads after all

Call it a reality check — a realization that growing a platform is an expensive ...

Publishers grapple with Q1 ad revenue challenges in a “...

Media execs say it’s been a tough three months for publishers, with downward pre...

Agencies call foul as Google reps play hardball with AI...

Agencies say Google reps are using aggressive sales tactics to push AI media buy...

‘They’re like Switzerland’: Brands walk tightrope betwe...

These days, brand marketers are tasked with showing up authentically and cultura...

Ad Tech Briefing: The futility of a Google breakup?

The chameleon-like nature of the master of ad tech means effective remedies requ...

The Economist is looking beyond traffic to measure the ...

One year into The Economist's brand marketing push, the company is prioritizing ...

How Time evaluates and vets AI tools

Time has evaluated “dozens and dozens” of AI tools to determine what could be a ...

Athlete creators have become must-have partners for bra...

March Madness marketers have leaned heavily on NIL creators for campaigns during...

Meta moves into controversial ad space: principal-based...

Meta is now in the principal-based buying business, putting its own twist on the...

Some B2B marketers are banking on their own employees t...

Some B2B marketers are banking on their own employees to create content for thei...

IAB Tech Lab’s Trusted Server Framework sparks debate… ...

Publisher advocates debate whether or not it is needed, especially when Prebid i...

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