Digiday

Athlete creators have become must-have partners for bra...

March Madness marketers have leaned heavily on NIL creators for campaigns during...

Media Briefing: Overheard at the Digiday Publishing Sum...

Execs in a closed-door town hall session during the Digiday Publishing Summit we...

The outlook for ad tech M&A in 2025

Deal volume is tipped to rise, but who will be the winners and losers? 

Fast Company and Inc. tighten up paywalls to grow consu...

Fast Company and Inc. are tightening up their paywalls as part of a larger strat...

Why 1440 prefers CPMs for its newsletter business over ...

Although 1440 has used the CPA and CPC pricing models in past years, the newslet...

Future of TV Briefing: How sports will hog the ball in ...

This week’s Future of TV Briefing looks at how live sports will likely be used b...

Advertisers are starting to walk away from platforms’ A...

It's hard to deny that AI will have a larger part of media buying — even as mark...

Snapchat, LEGO, Disney and Courageous Studios are among...

The Digiday Media Buying and Planning Awards recognize companies, campaigns and ...

Marketing Briefing: Why the topsy-turvy economic and cu...

Marketers are worried that any decision they make today could hurt their brand. ...

Top Roblox creators don’t view brand deals as a signifi...

Five Roblox creators told Digiday that their brand deals have always offered far...

‘We’ve got to call their bluff’: Amidst retail media sp...

Amidst retail media spend scrutiny, some advertisers are opting to pull their ad...

AI-powered paywalls and the Trump Bump: A look inside t...

Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast ...

Publisher strategies: What Forbes, Business Insider, Th...

Digiday+ Research's second annual report on publishers’ revenues examines the st...

Mythbuster: Here’s what ‘agentic’ AI actually means for...

Agentic is the AI buzzword of the moment. Here's what it actually means for agen...

CMOs are winning trust but still falling short in trans...

Boathouse's fourth installment of the study sheds light on improved relations be...

WTF is IAB Tech Lab’s Ad Creative ID Framework?

ACIF provides a system for unique identifiers to be attached to ads so that comp...

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