Digiday

Media buyers look for ways to stay ahead of clients’ ta...

Some media agencies are reconsidering the ways they invest media budgets, and fo...

Ad Tech Briefing: Is Google’s curation tool a play for ...

Is (part of) Google preparing to 'go it alone?'

After the €150 million fine, Apple’s ATT faces its hard...

The Apple ATT backlash has arrived.

Why Monks built a chatbot recruiter based on its founde...

Monks has launched WesleyBot, an AI-enabled recruiter designed after agency foun...

With TikTok deadline, agencies are ‘staying the course’...

This time around, eight agencies and influencer marketing execs told Digiday tha...

Amid ban uncertainty, TikTok’s role in brands’ social p...

Even if TikTok finds a path forward in the U.S., brands and agencies that were p...

WPP ups the data-driven arms race with the purchase of ...

The deal represents a leveling-up on WPP’s part in the data-driven arms race amo...

Digiday+ Research: Subscriptions and events gain steam ...

Direct-sold ads continue to be the dominant source of publishers' revenue as we ...

Media Briefing: Apple News ad monetization still ‘abysm...

Publishers still can’t make meaningful ad revenue from Apple News despite its pu...

More brands are blending deterministic and probabilisti...

Advertisers are exploring AI-assisted lookalike modeling for new audience target...

The Home Depot adds another acronym — ‘ROMO’ — in next ...

The Home Depot is pitching a new acronym: ROMO, or return on marketing objective...

‘It’s become a personality brand now’: Why Tesla’s bran...

Elon Musk has become a polarizing figure given his role in President Donald Trum...

Andre ‘Typical Gamer’ Rebelo hits 1 million followers o...

As Epic Games looks to establish Fortnite as an alternative to platforms such as...

How publishers drive meaningful performance with vendor...

Nick Rees, associate director of customer success, publishers, Wunderkind In the...

Andre ‘Typical Gamer’ Rebelo hits 1 million followers o...

As Epic Games looks to establish Fortnite as an alternative to platforms such as...

Despite the uncertainty, some advertisers like Coca-Col...

Seven large advertisers have increased their U.S. social media spend on the plat...

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