Why Hasbro Stock Won the Game on Thursday

Games and toys company Hasbro (NASDAQ: HAS) reported powerful profits, even in the face of markets made turbulent by President Donald Trump's tariffs campaign. Reporting Q1 2025 earnings, Hasbro exceeded expectations, earning $1.04 per share instead of analysts' expected $0.67. Sales also came in strong at $887.1 million, versus expectations of $770.6 million.

Not all the news was good. Actual earnings, as calculated according to generally accepted accounting principles (GAAP), were not "$1.04" per share, but only $0.70. Still, that worked out to a 66.7% increase over Q1 2024 levels.

Sales grew 17% year over year, led by 46% growth in the company's flagship Wizards of the Coast (and digital gaming) business, both of which should be largely insulated from tariffs concerns. On a more granular level, sales were driven by strength at Magic: The Gathering, where sales also rose 46%. In consumer products (i.e. toys and board games), sales slipped 4%.

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