Publishers Now Have A Window Into How Buyers Score Their Data Practices
Like kids at Christmas time, digital publishers dread ending up on the naughty list. Publishers can be flagged for any number of issues, including media quality, brand safety and keyword blocklisting. And vendors sell lists of made-for-advertising (MFA) sites or other sub-par domains, based on factors like poor data hygiene or overlapping, constantly refreshing ad […] The post Publishers Now Have A Window Into How Buyers Score Their Data Practices appeared first on AdExchanger.
Like kids at Christmas time, digital publishers dread ending up on the naughty list. Publishers can be flagged for any number of issues, including media quality, brand safety and keyword blocklisting. And vendors sell lists of made-for-advertising (MFA) sites or other sub-par domains, based on factors like poor data hygiene or overlapping, constantly refreshing ad […]
The post Publishers Now Have A Window Into How Buyers Score Their Data Practices appeared first on AdExchanger.
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