Google’s “Other” Problem: The Hidden Costs Of Ad Opacity
“Other” is the natural enemy of any marketer pursuing a unified standard of transparency across premium video advertising. On every major video platform, the media seller knows the full details of an ad buy. When they choose to label any significant portion of that activity as “other,” it’s a deliberate decision to withhold information for […] The post Google’s “Other” Problem: The Hidden Costs Of Ad Opacity appeared first on AdExchanger.
“Other” is the natural enemy of any marketer pursuing a unified standard of transparency across premium video advertising. On every major video platform, the media seller knows the full details of an ad buy. When they choose to label any significant portion of that activity as “other,” it’s a deliberate decision to withhold information for […]
The post Google’s “Other” Problem: The Hidden Costs Of Ad Opacity appeared first on AdExchanger.
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