José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a fragmented, fast-moving marketplace where consumers are more diverse and discerning than ever, leading with cultural insights is no longer a choice; it’s a business imperative. Too many brands still equate culture with representation. They cast … The post José Villa: why brands must lead with cultural insights, not just representation first appeared on More About Advertising.
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a fragmented, fast-moving marketplace where consumers are more diverse and discerning than ever, leading with cultural insights is no longer a choice; it’s a business imperative. Too many brands still equate culture with representation. They cast …
The post José Villa: why brands must lead with cultural insights, not just representation first appeared on More About Advertising.
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