Digiday+ Research Data Sheet: The state of subscription pricing

This is the Digiday+ Research Data Sheet, a new monthly feature that takes an in-depth look at our survey data in relation to major trends in the marketing and media industries. This month, we look at how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

“We are subscription first and all of our brands are paywalled properties. As business products, they command high subscription prices, and we have great retention. As a result, that’s an important part of our business,” Josh Stinchcomb, evp and chief revenue officer at Dow Jones, told Digiday. “It’s also the source of our value in the advertising space because we have largely logged-in consumption.”

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