Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost the media to those French marauders at Publicis but handles most of the rest – and it’s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP … The post Open X enjoys a winning Coca-Cola moment first appeared on More About Advertising.
Coca-Cola is currently probably WPP’s most important account – it recently lost the media to those French marauders at Publicis but handles most of the rest – and it’s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP …
The post Open X enjoys a winning Coca-Cola moment first appeared on More About Advertising.
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