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Now Lipton jolly rogers its way into the tea wars
Yet more from the tea wars, now it’s Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton’s new owners CVC) launching a new global platform (Lipton is big in ice tea): ‘Tea Changes Everything.’ Adam&eveDDB is on the case and so we have some pirates being pirate-ish but then changing ‘everything’ into … The post Now Lipton jolly rogers its way into the tea wars first appeared on More About Advertising.
Yet more from the tea wars, now it’s Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton’s new owners CVC) launching a new global platform (Lipton is big in ice tea): ‘Tea Changes Everything.’ Adam&eveDDB is on the case and so we have some pirates being pirate-ish but then changing ‘everything’ into …
The post Now Lipton jolly rogers its way into the tea wars first appeared on More About Advertising.
