How The B2B Wing Of Huggies Gets In Front Of Its Hard-To-Reach Target Audience
Once the pandemic hit and lockdown began, in-person networking became an impossibility. Huggies Healthcare, the division within Kimberly-Clark targeting health care professionals with resources and products for infants, was hit especially hard. Up until that point, its approach to marketing had been almost entirely face to face through in-person meetings with nurses and clinicians across […] The post How The B2B Wing Of Huggies Gets In Front Of Its Hard-To-Reach Target Audience appeared first on AdExchanger.
Once the pandemic hit and lockdown began, in-person networking became an impossibility. Huggies Healthcare, the division within Kimberly-Clark targeting health care professionals with resources and products for infants, was hit especially hard. Up until that point, its approach to marketing had been almost entirely face to face through in-person meetings with nurses and clinicians across […]
The post How The B2B Wing Of Huggies Gets In Front Of Its Hard-To-Reach Target Audience appeared first on AdExchanger.
