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The Television CPM Comeuppance; Your Undivided Attention
Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inaccurate results; plus, Roblox is touting its strong hold on its viewers’ (er, gamers’) attention. The post The Television CPM Comeuppance; Your Undivided Attention appeared first on AdExchanger.
Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inaccurate results; plus, Roblox is touting its strong hold on its viewers’ (er, gamers’) attention.
The post The Television CPM Comeuppance; Your Undivided Attention appeared first on AdExchanger.
