Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future

Everyone in advertising is dealing with the same problem: uncertainty.

As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next. Monday morning, for example, stateside marketers awoke to the news that the United States and China had agreed to a truce with both easing tariffs temporarily; the U.S.’s tariffs on China will come down from 145% to 30% and China will reduce its tariffs from 125% to 10% for 90 days.

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