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Mars teams with Calm for pet-inspired mental health content
If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone. A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world. Given the contribution of pets to human well-being, Mars today announced that it is collaborating with the mental health company Calm on a collection of content meant to help pet lovers think about their bond with their pets as ways to improve their own well-being. Its launch marks the first pet-inspired collection featured on Calm. [Image: Mars, Calm] The content on Calm will include: A series of sleep stories inspired by the emotional connection between people and their pets. A series of guided meditations meant to help listeners reflect on the ways pets support their mental wellness. A series of breathing exercises. On Mars’s pet advice platform Kinship, Mars and Calm are launching the interactive quiz My Pet Guru, which helps pet owners learn which of six “wellbeing superpowers” their pet has based on questions about their personalities and behaviors. “Together, we’re helping more people—and their pets—experience the proven benefits of the human-animal bond through real stories, science-backed tools, and supportive content,” says Greg Justice, chief content officer at Calm. In addition to the content, Mars and Calm are also seeking touching stories from pet owners to inform the wave of pet stories from Calm. Correction: This story and headline have been updated to reflect that Mars, not Mars Petcare, is collaborating with Calm and to remove quotes that were shared on background.
If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone.
A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world.
Given the contribution of pets to human well-being, Mars today announced that it is collaborating with the mental health company Calm on a collection of content meant to help pet lovers think about their bond with their pets as ways to improve their own well-being. Its launch marks the first pet-inspired collection featured on Calm.
The content on Calm will include:
- A series of sleep stories inspired by the emotional connection between people and their pets.
- A series of guided meditations meant to help listeners reflect on the ways pets support their mental wellness.
- A series of breathing exercises.
On Mars’s pet advice platform Kinship, Mars and Calm are launching the interactive quiz My Pet Guru, which helps pet owners learn which of six “wellbeing superpowers” their pet has based on questions about their personalities and behaviors.
“Together, we’re helping more people—and their pets—experience the proven benefits of the human-animal bond through real stories, science-backed tools, and supportive content,” says Greg Justice, chief content officer at Calm.
In addition to the content, Mars and Calm are also seeking touching stories from pet owners to inform the wave of pet stories from Calm.
Correction: This story and headline have been updated to reflect that Mars, not Mars Petcare, is collaborating with Calm and to remove quotes that were shared on background.
