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Brand Safety Concerns Jeopardize Ad Revenue For News Publishers
By now, advertisers’ wariness toward news is old news, and this skepticism is only increasing. Concern over brand safety and suitability is now tied with campaign underperformance as the top reason why advertisers pull back on budget. It’s not (just) about the money, money, money… According to a report about trust in advertising published by […] The post Brand Safety Concerns Jeopardize Ad Revenue For News Publishers appeared first on AdExchanger.
By now, advertisers’ wariness toward news is old news, and this skepticism is only increasing. Concern over brand safety and suitability is now tied with campaign underperformance as the top reason why advertisers pull back on budget. It’s not (just) about the money, money, money… According to a report about trust in advertising published by […]
The post Brand Safety Concerns Jeopardize Ad Revenue For News Publishers appeared first on AdExchanger.
