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This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities
Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week. The post This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities appeared first on AdExchanger.
Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.
The post This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities appeared first on AdExchanger.
