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Sorrell blames AI for S4 Capital ‘s continued revenue fall
Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising technology budgets for S4 Capital’s first quarter revenue fall of 11%. Having founded the business as a more digitally savvy alternative to the legacy agency groups, S4 has proven to be just as vulnerable to the … The post Sorrell blames AI for S4 Capital ‘s continued revenue fall first appeared on More About Advertising.
Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising technology budgets for S4 Capital’s first quarter revenue fall of 11%. Having founded the business as a more digitally savvy alternative to the legacy agency groups, S4 has proven to be just as vulnerable to the …
The post Sorrell blames AI for S4 Capital ‘s continued revenue fall first appeared on More About Advertising.
