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The Trade Desk unfurls OpenSincera
The insights tool is now available via an API, and integrated into Kokai.
After making one of the few company purchases in its 15-year history, The Trade Desk has unveiled OpenSincera, a supply chain transparency tool to further its “premium internet” thesis, set for release next month.
It’s been a year of tumult for the advertising industry’s largest independent demand-side platform thus far in 2025.
Developments have ranged from novel surprises in its mergers and acquisitions activity to infuriating U-turns to outright devastating judgments outside of its control (see below).
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