Marketing

2025 Oscar Ratings Dip to 18.1 Million Viewers

Oscar voters may have loved Anora, but viewers at home still need to get to know...

Google Goes Three Times Lucky; Blocklisting The Academy

Google has been spotted triple serving ads to search pages. Plus, good luck gett...

Journalists are using generative AI tools without compa...

Nearly half of journalists surveyed in a new report said they are using generati...

Why creators see Twitch’s monetization and moderation u...

Twitch is expanding its monetization and moderation tools, which creators see as...

Amazon launches Alexa+, and marketers want ads

If Alexa becomes a bigger part of Amazon’s ecosystem, it opens up even more real...

News podcast listeners over-index on video podcast cons...

News podcast listeners are more likely to use YouTube to watch videos and consum...

Marketing Briefing: How the desire for cultural relevan...

Culture is ever changing, ephemeral and impossible to predict — and yet, today’s...

WTF is attribution modeling?

Despite signal loss and last-touch bias limiting its usefulness, marketers are s...

News U.K. rethought brand safety, and is starting to pr...

The publisher has increased its brand safe ad inventory by up to 20%, up from 16...

How to grow a creator-based newsletter business, with P...

Puck’s newsletters have grown into franchises, with its anchor journalists becom...

Viant Acquires Lockr, And It’s All About Connecting IDs

Viant announced that it acquired Lockr, a consumer and business service for mana...

Veteran Anchor Darla Montgomery to Retire from KLFY

Longtime KLFY anchor and reporter Darla Montgomery is retiring after more than 3...

Kroger CEO Rodney McMullen Steps Down After Board Inves...

Chairman and CEO Rodney McMullen is no longer in stock at Kroger, as the superma...

Here’s How to Watch Donald Trump’s State of the Union A...

On Tuesday night, President Donald Trump is set to deliver his fifth State of th...

Reddit Cofounder Alexis Ohanian Joins TikTok Acquisitio...

Reddit cofounder and Seven Seven Six partner Alexis Ohanian has joined billionai...

Trump’s 25% Tariffs on Mexico and Canada Set to Hit, Tr...

President Donald Trump vowed a 25% tariffs on imports from Mexico and Canada wil...

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