Marketing

How creator partnerships go beyond awareness and conver...

While brands see creators as a safe bet to boost awareness or drive conversions,...

New Evidence May Be Released in Case of Missing Iowa An...

The cold case involving the disappearance of Iowa news anchor Jodi Huisentruit m...

Week of Feb. 24 Cable News Ratings: Fox News Stakes Its...

This is TVNewser's basic cable network ranker and cable news report for the week...

Why biddable CTV is the future and how publishers and m...

Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CT...

Meta’s VP of Analytics Announces New Book on Ads Approa...

The book will provide tips and insights to help digital marketers maximize their...

Google Pushes Trump DOJ to Pull Back Calls to Break Up ...

Google is hoping that a change in regime leads to a change in its perception as ...

Week of Feb. 24 Cable News Ratings: Fox News Stakes Its...

This is TVNewser's basic cable network ranker and cable news report for the week...

Allen Media to Begin Hubbing Weather Again

It looks like Allen Media is "circling back" with the hub idea. WEVV meteorologi...

Monday, March 3 Evening Cable News Ratings: Hannity Tak...

Fox News was the second highest-rated television network on Monday evening, with...

How Snapchat Ranks Content for Map

Some insights into how Snapchat displays content on its map.

Microsoft Lures Brands to Advertise in Chatbot Copilot ...

Microsoft is blurring the line between search and shopping with new AI-powered a...

What It Means To Measure ‘True ROI’

Ad measurement is messed up for a lot of reasons: complex customer journeys, an ...

National CineMedia Reveals 2025 U.S. Young Lions Finalists

Cinema advertising platform National CineMedia (NCM), the U.S. representative of...

Google Has Pulled Nearly 200 Apps Due to Extensive Andr...

Google has wiped over 180 apps from the Play Store in response to findings from ...

SiriusXM Names Scott Walker As Its New Chief Advertisin...

Radio and digital audio business SiriusXM named executive Scott Walker as its ne...

Reddit cofounder Alexis Ohanian teams with Kevin Rose t...

Plans for Digg include a mobile-first redesign and using AI for content quality ...

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