Marketing

MAA Ad of the Week: Pete Davidson for Reformation

Valentine’s Day has become of those seemingly endless events designed to extract...

Ogilvy UK’s new brooms shuffle the creative deck

The new brooms at Ogilvy UK, CEO James Murphy and fellow New Commercial Arts fou...

What you get from MAA – and how you can contribute

MAA has more than 40,000 visits a month – from the obvious centres London, NYC a...

The Worst Place To Show An Ad

When an ad shows up next to illegal content, there is often not a single point o...

Comic: Will You Be My Valentine?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Advertisers Complain, Meta Cashes Checks; Partial Sever...

Meta is no stranger by now to complaints from ad buyers, particularly ecommerce ...

Love in the time of Slack: Welcome to the new era of of...

According to recent studies, office romances aren’t just surviving hybrid work —...

Tubi’s Super Bowl viewership highlights brands’ embrace...

The Big Game was a milestone for the Fox-owned streamer, and for advertisers sea...

Snapchat, Pinterest and Reddit turn to AI in laying the...

The latest platforms earnings window confirmed they’re finally in a position to ...

Rundown: FTC’s potential priorities for ad tech, data a...

Chairman Andrew Ferguson is expected to be less heavy-handed on FTC policies, wi...

Digiday+ Research: Site traffic declines are publishers...

Traffic declines and the economy: Those were the biggest challenges publishers f...

Apple, Google Restore TikTok to App Stores

TikTok is back on both the Apple App Store and Google Play as of Thursday evenin...

Roku Is On A Quest For Demand Diversification

Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its ...

TikTok Adds ‘Most-Loved’ Tag for Popular TikTok Shop Items

A new way to highlight top-rated products in the app.

Ron Steele to Leave KWWL After More than 50 years

KWWL evening anchor Ron Steele is leaving the Waterloo, Iowa NBC affiliate after...

Streaming Ratings, Week of Jan. 13: Cameron Diaz Is Bac...

Cameron Diaz's return to acting has paid off for her and Netflix, as her action ...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.