Will Coca-Cola's Proven Pricing Power Help Its Stock Soar? Here's What History Says.

Economic worries, prompted by ongoing uncertainty about how tariff announcements will ultimately play out, are scaring investors. The benchmark S&P 500 index has lost 8% of its value in 2025 (as of April 14).Not all businesses have fared as poorly. Look at Coca-Cola (NYSE: KO). The global beverage giant has seen its shares rise 17% this year thanks to steady financial performance that investors might appreciate more these days.In times like now, it's reassuring to know that Coca-Cola can raise prices on its products. But will pricing power, a fantastic trait for any business to have, help the beverage stock soar? History provides the answer.Continue reading

Apr 18, 2025 - 12:28

Will Coca-Cola's Proven Pricing Power Help Its Stock Soar? Here's What History Says.

Economic worries, prompted by ongoing uncertainty about how tariff announcements will ultimately play out, are scaring investors. The benchmark S&P 500 index has lost 8% of its value in 2025 (as of April 14).

Not all businesses have fared as poorly. Look at Coca-Cola (NYSE: KO). The global beverage giant has seen its shares rise 17% this year thanks to steady financial performance that investors might appreciate more these days.

In times like now, it's reassuring to know that Coca-Cola can raise prices on its products. But will pricing power, a fantastic trait for any business to have, help the beverage stock soar? History provides the answer.