Marketing

Dove’s Satirical Ad Riffs on a Universally Hated Word: ...

If the word "moist" makes your skin crawl, you're not alone--that's a common rea...

Bippity, Buttbuty, Boob: Kim Kardashian is ‘the fairy b...

Fresh from announcing a global activewear deal with Nike – which marks the sport...

Publicis adds to power base in LatAm with BR Media Group

Publicis Groupe is doubling down on influencers following its purchase of Influe...

Headway In The Battle To Fix The Ad Industry’s Frequenc...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, ...

LinkedIn Launches Its Own Conversion API

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a ...

Ticket Sales Or Ad Sales?; The Birds-Eye View-Through

The Golden Ticket Spotify wants to sell you concert tickets. It’s a pretty obvio...

Publishers’ event videos gain traction on LinkedIn

LinkedIn is encouraging publishers that are part of its pre-roll video ad progra...

A principal media side-effect: avoiding the word ‘agenc...

The pursuit of principal media has ended up affecting how holding company agenci...

Future of TV Briefing: A Q&A with Roku’s Sarah Harms ab...

This week’s Future of TV Briefing features an interview with Roku’s vp of ad mar...

While client climate commitments waver, some media agen...

Agencies hope B Corp status is still an effective calling card, but momentum amo...

‘Gag orders all around’: Confessions of a comms profess...

DEI backlash puts 'gag order' on communication professional clients.

X’s Dealings on Information Requests Show Clear Bias To...

Elon Musk continues to use X as a political leverage tool.

The Brand Power Behind SNL50 Was No Laughing Matter

Live from New York, it's SNL50's brand partners. NBCUniversal's SNL50 celebratio...

Joel Davis Named GM of NBC Philadelphia

Joel Davis has been named president & general manager of NBCU Local Philadelphia...

Inside Barry’s Community-First Approach and How It Orga...

Founded in 1998 in Los Angeles, the fitness brand Barry's now has 89 studios ope...

No Clickbait, Just Conversion: How Reddit Drives Purcha...

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Brit...

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