Marketing

Instagram Adds New DM Features, Including Scheduled Mes...

DMs are now the primary way that people connect in the app.

Colle McVoy Named Media AOR for Bob Evans Farms

Bob Evans Farms has hired Colle McVoy as its media agency of record. The appoint...

WKOW Promotes Dana Fulton to Weekday AM Anchor

Dana Fulton has been named anchor and executive producer of the WKOW morning new...

Stormzy recipe hits right note for McDonald’s

Leo Burnett (or is it just Leo now?) is getting pretty good at this McDonald’s l...

WOWT Promotes Brian Mastre to Weekday Evening Anchor

Brian Mastre will take over as main co-anchor of the WOWT evening newscasts Sund...

Special’s Amy Ferguson Wants To Make ‘Responsibly Unhin...

Big Ideas is ADWEEK's series in which we talk to the industry's top creative min...

Havas adds another creative agency – Don in Latin America

Latin America is attracting the attention of the big ad holding companies and, h...

Facebook Livestreams Will Now Be Removed After 30 Days

To reduce storage load, Facebook is removing old videos that it says no one is w...

TikTok Launches Automotive Ads Even as Its Future In th...

TikTok's uncertain future isn't stopping it from rolling out new ad products off...

Heather Gray Promoted to Interim GM at WRAL

Capitol Broadcasting Company, Inc. has named Heather Gray interim general manage...

The Power Of Creative Data

Creative is a strong performance lever. In fact, ad creative is responsible for ...

Put Down The Remote: A Strategic View Of TV Investment

For over a year now, audiences have been changing channels (pun intended). In to...

17 Marketing KPIs to Track & Improve in 2025

Learn why and how to track marketing KPIs like conversion rate, cost per lead, o...

What Is Duplicate Content? + How to Fix It for Better SEO

Duplicate content is identical or highly similar content that appears in more th...

Google Is Giving Buyers Thousands In Ad Credits to Spen...

Google is offering advertisers credits and free ad space to drive adoption of it...

The Ankler Partners with NAB Show to Debut Business of ...

The entertainment news startup The Ankler has partnered with NAB Show to introdu...

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