Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons
I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible conference in Miami. The conference included nary a mention of tariffs or macro-economic headwinds. Nobody wants to be the downer when everyone is expensing drinks in the sunshine. But the lack of interest in tough realities reinforced the […] The post Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons appeared first on AdExchanger.
I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible conference in Miami. The conference included nary a mention of tariffs or macro-economic headwinds. Nobody wants to be the downer when everyone is expensing drinks in the sunshine. But the lack of interest in tough realities reinforced the […]
The post Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons appeared first on AdExchanger.
