Lacoste swims against Nike tide in new global campaign
The tennis season is getting into gear – Britain, or at least its media goes mad for two weeks at Wimbledon and them promptly forgets about the game – so we expect something special from Lacoste (founded by 1930’s French star Henri) and agency BETC. No sweaty Nike types here though.’Play with icons’ it is … The post Lacoste swims against Nike tide in new global campaign first appeared on More About Advertising.
The tennis season is getting into gear – Britain, or at least its media goes mad for two weeks at Wimbledon and them promptly forgets about the game – so we expect something special from Lacoste (founded by 1930’s French star Henri) and agency BETC. No sweaty Nike types here though.’Play with icons’ it is …
The post Lacoste swims against Nike tide in new global campaign first appeared on More About Advertising.
