WPP’s David wins IKEA US
IKEA has given its UK creative business to Ogilvy offshoot David with DDB’s Alma winning multicultural, a big sector for IKEA which is expanding in the US and spends around $200m. Ogilvy previously handled the account but didn’t repitch although it stays in ultimate WPP ownership with David. Mother, which handles the business in the … The post WPP’s David wins IKEA US first appeared on More About Advertising.
IKEA has given its UK creative business to Ogilvy offshoot David with DDB’s Alma winning multicultural, a big sector for IKEA which is expanding in the US and spends around $200m. Ogilvy previously handled the account but didn’t repitch although it stays in ultimate WPP ownership with David. Mother, which handles the business in the …
The post WPP’s David wins IKEA US first appeared on More About Advertising.
