Can Piaf and Beckham outdo Coke for Pepsi?
Coca-Cola’s recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with ‘Thirsty for More’ which, on the surface, is unlikely to appeal as much to advertising purists. So we have lots of bright young things wasting their time only to be told, in the final frames … The post Can Piaf and Beckham outdo Coke for Pepsi? first appeared on More About Advertising.

Coca-Cola’s recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with ‘Thirsty for More’ which, on the surface, is unlikely to appeal as much to advertising purists. So we have lots of bright young things wasting their time only to be told, in the final frames …
The post Can Piaf and Beckham outdo Coke for Pepsi? first appeared on More About Advertising.