TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is aggressively courting creators and agencies to showcase the revenue potential of its livestreaming tools.

TikTok says its creators are now collectively generating $10 million in revenue daily through livestreaming — a figure the company shared during an in-person mixer for creators, agencies and press at its New York City headquarters on April 24.

The event was part of an ongoing series of in-person mixers TikTok plans to host at its NYC headquarters, to encourage creators to further embrace its livestreaming services. The platform has been steadily building its services and tools for Live creators, launching a dedicated Discord server for TikTok Live creators and creator networks on April 9, as well as providing access to webinars and virtual training Zoom calls, which also kicked off in early April. The platform now wants to build on that momentum.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.