Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?

Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.

Apr 25, 2025 - 05:07
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Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?

The all-conquering video platform YouTube turned 20 years old this week, signifying a welcome break from drama after drama in what could be described as the most turbulent month in the 26-year history of its owner, Google. 

The last three weeks have seen a trifecta of developments that Google is at pains to point out are entirely unrelated (see below), but many think the adjacency of such events is too close to be a coincidence. 

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