Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

Earnings season can be windows into what major marketers’ are thinking — especially amid the ongoing economic uncertainty caused by President Trump’s tariffs. In recent weeks, marketers have experienced decision paralysis; been expecting chaos (and regularly using the replanning muscle they formed early on in the pandemic); pushed for more flexibility in deals; and focused on operational challenges ahead of marketing cuts.

They’ve also zeroed in on lackluster consumer sentiment. Major marketers like PepsiCo, Chipotle, Colgate-Palmolive, American Airlines and Procter & Gamble, had C-Suite executives note their own worries about consumers’ worries during their respective earnings calls. 

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