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Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API
Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI tools. “We decided to jump on the trend,” Gio Gardelli, Yahoo’s VP of DSP data products, told AdExchanger. Over […] The post Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API appeared first on AdExchanger.
Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI tools. “We decided to jump on the trend,” Gio Gardelli, Yahoo’s VP of DSP data products, told AdExchanger. Over […]
The post Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API appeared first on AdExchanger.
