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Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers
A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point. On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market […] The post Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers appeared first on AdExchanger.
A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point. On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market […]
The post Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers appeared first on AdExchanger.
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