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Advertisers Finally Win Key Transparency Concessions From Google’s Performance Max
Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an announcement on Wednesday. But for many of those advertisers, it’s been five long years of screaming, flailing, cajoling and waving their arms about as they […] The post Advertisers Finally Win Key Transparency Concessions From Google’s Performance Max appeared first on AdExchanger.
Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an announcement on Wednesday. But for many of those advertisers, it’s been five long years of screaming, flailing, cajoling and waving their arms about as they […]
The post Advertisers Finally Win Key Transparency Concessions From Google’s Performance Max appeared first on AdExchanger.
