The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction.

Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerce is one way marketers, retailers and more provide consumers with the seamless shopping experiences they crave, tailored to the context of the many other activities they engage in regularly. 

While these shoppable ads permeate search and social media, they’re making waves across streaming and CTV with high-impact creatives and unique experiences, often in the form of interactive ads, QR codes, product carousels and more. 

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